Selected Research Studies
Americans' Attitudes Toward Retirement
Computer Vulnerability Index
Long-Term Care Media Reality Check
Long-Term Care IQ report
Voices of Chronic Pain
Papers & Publications
New Model for Content Analysis
What You Need To Know to Measure Investor Relations
Does The Public Relations Multiplier Exist?: Findings From A Pilot Study
PR News Case Study On Content Analysis
Media Coverage and Business Outcomes
Media Coverage and Volume
The Application of Best Practices in Public Relations Research
Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: A Replication and Extension of Prior Experiments
Standardization in Public Relations Measurement and Evaluation
Background on David Michaelson
David Michaelson curriculum vitae
Key Publications
Jackson, Jackson & Wagner Behavioral Science PrizePR News Research Expert of the Year
Jackson, Jackson & Wagner Behavioral Science Prize
PR News Research Expert of the Year
Institute for Public Relations Research Fellow How Much Is Free Publicity Worth -- Wall Street Journal 5 Minutes with Dr. David Michaelson
Institute for Public Relations Research Fellow
How Much Is Free Publicity Worth -- Wall Street Journal
5 Minutes with Dr. David Michaelson