Links
Winner of the 2011 National Communication Association PRIDE Best Textbook Award
IPR is an institute at the University of Florida dedicated to the science beneath the art of public relations. David Michaelson is chair of the research fellows of the Institute and serves on IPR's Commission for Public Relations Evalution and Measurement. This site isone of the leading resources on public relations research, measurement and evaluation and contains extensive research on public relations measurement. All content on the site is free.