| About Us  | David Michaelson, Ph.D. is one of the leading and most respected experts in the world on public relations research, measurement and evaluation. He has over 30 years experience conducting high quality, actionable research for numerous Fortune 500 companies, including MetLife, Johnson & Johnson, Merrill Lynch, Coca-Cola and AT&T. Dr. Michaelson has been awarded two Silver Anvils by the Public Relations Society of America, two honorable mentions for the best use of research by PR Week, and the Jack Felton Golden Ruler of Measurement Award from the Institute for Public Relations. He is the co-author of "A Practitioner's Guide to Public Relations Research, Measurement, and Evaluation", published by Business Expert Press. This book has been named winner of the 2011 National Communication Association PRIDE Best Textbook Award.
Dr. Michaelson is a member of the Commission on Public Relations Evaluation and Measurement and is frequent speaker on measurement issues facing the public relations industry. He is a research fellow of the Institute for Public Relations and the recipient of the Jackson, Jackson & Wagner Behavioral Science Prize for 2008, awarded for outstanding contributions to the research body of knowledge by the Public Relations Society of America. In 2009 he was named Public Relations Research Expert of the Year by PR NEWS.
He has extensive experience in information technology, telecommunications, employee communications and media analysis. This experience includes work with Comdisco, AT&T, IBM and award winning work for McKesson and MetLife.
Downloadable biography in Adobe Acrobat format |
| | Company History
David Michaelson & Company, LLC was originally founded in 2001 to fill the gaps in formative research and measurement systems for the marketing communications industry. Over the past several years, the firm has developed groundbreaking research techniques in content analysis systems and message development. Dr. Michaelson has also served as President and Chief Research Officer of Echo Research and Managing Director, Head of Research for Ogilvy Public Relations Worldwide. Before joining Ogilvy PR, he was a managing director at GCI Group and a principal of David Michaelson & Associates, Inc., a full-service research company serving the communications industry. Earlier in his career, Dr. Michaelson was a director of research at Burson-Marsteller. He holds a Ph.D. from the New School for Social Research and is a Phi Beta Kappa graduate of the University of Massachusetts. |
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